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During June, we welcomed April and Sophie for a week internship to provide insight on their next steps. Alongside #FutureVision and the wider team, they were provided a wealth of activities, discussions, and sessions to bring them closer with life inside a communications agency.

Our digital space is changing, and as marketeers we are responsible for moving with these changes.  We must work in collaboration with our wider teams and make stricter decisions on platforms to supply our audiences with brands that create social impact. Businesses can no longer dismiss global climates when publishing messaging and communications. 

Our marketing strategies must be powered by purpose. With this purpose at the core of our entire omnichannel strategy, we are given the ability to inform our decisions based on the behaviours of our audience and achieve commercial objectives.

This week we were privileged to have had the opportunity to attend a Reception at Buckingham Palace, as celebrations continue for the The King’s Award for Enterprise.

In order to create a successful communications strategy, paid and organic marketing must be utilised in harmony to provide the most effective results. We welcome The Omnichannel Approach to our campaigns and branding.

When constructed and delivered correctly, photography can provoke a far greater positive reaction than an CGI-generated image. The audience seeks to understand how a product or service could fit within their daily routine and feel a deeper connection. Consumers often find themselves asking: How could I benefit from it? Is it worth it? Am I the target audience to use it? This is where photography can be a powerful tool.

Each day, users turn to Google to find an answer. In fact, 8.5 billion answers. With every search comes an insight into user intent. Whether they are looking for a piece of clothing or finding advice from an article, we know they want something. The art lies in serving the right advertisement at the right time. Google Ads offer an effective way to target individuals who are at a critical point in their decision-making process. Requiring a specific service? Here it is, and it is in your local area!