Insights

We're delighted to share the Chartered Institute of Marketing (CIM) and TMC Strategic Communications (TMC) have announced a formal partnership, which sees the Cheshire-based agency join CIM’s Company Affiliate Partnership Programme.

Presence is becoming a luxury. As a society, we’re guilty of living our lives through a screen, but as our relationship with devices begins to shift, we’re craving more opportunities to switch off, be present and experience something in real life (IRL). And as our attention moves beyond the screen, brands are starting to rethink how they earn it.

Search, social and AI are becoming increasingly interconnected, and August brought several updates that show how quickly the way businesses are discovered online is changing. Google is making social search easier to measure, AI-generated content is facing tighter transparency requirements and social platforms are placing greater emphasis on credible, human-led content.

High-profile visits attract attention, but attention alone does not guarantee impact. When former Prime Minister Rishi Sunak and Akshata Murty visited Home Instead’s National Office, it presented a valuable moment to showcase the organisation’s people, innovation and leadership within the care sector, while giving Mr Sunak the chance to gain first-hand insight into the realities of modern home care and the challenges shaping its future.

July’s updates point to a more connected digital landscape, where search, social media, advertising and AI are increasingly influencing one another. Get all the latest marketing updates.

As of July 2026, six members of our team hold Chartered Marketer status through the Chartered Institute of Marketing (CIM). It is an achievement we believe is currently unmatched among UK agencies, and one that reflects both the depth of experience within our team and our commitment to continuing to develop it.

A crisis can place an organisation under public scrutiny within minutes. Whilst a crisis communications plan can't prevent difficult events, it helps an organisation respond calmly and consistently. Alex explains why these are a must-have for our clients.