Insights

As we look back on International Trade Week 2024 and the year draws to a close, we pause for a moment’s reflection and consider how winning the King’s Award for Enterprise in the International Trade category in April 2023 marked a defining milestone for TMC.

At the beginning of November, CEO Tim McCloud and Senior Account Executive Dan Harmer headed to London of behalf of Team TMC to celebrate with Cheshire West and Chester Council (CWAC) as we were awarded the 'Most Innovative Project of the Year' at the annual Institute of Economic Development awards!

Representing the TMC PR team, Karoline and Clare made the journey to Manchester to attend Prolific North Marketing Awards 2024. This followed our work with the Holmes Chapel Partnership on “Harry’s Home Village Tour” earning two finalist spots; Best Tourism & Leisure Campaign and Best Not-For-Profit Campaign.

Understanding how AIOs work and adapting your content strategy accordingly, can help to increase your chances of being featured in these search results. Here we take a look at what AI Overviews are and what you need to do to appear in results.

TMC is thrilled to announce its work on the Harry’s Home Village Tours has been shortlisted for five prestigious awards. The project, inspired by global pop star Harry Styles’ hometown of Holmes Chapel, has captured the hearts of judges and is a finalist in three categories at the Marketing Cheshire Awards and two categories at the Prolific North Awards.

Non-contact sexual offences, such as indecent exposure and voyeurism, have often been dismissed or overlooked as a form of violence against women and girls. Many victims feel these incidents aren’t severe enough to report, but in reality, these crimes can escalate into more serious offences like sexual assault and rape. In order to heighten awareness, Lisa Squire, mother to Libby Squire who was murdered in 2019 by an individual who had previously committed some of these offences, has partnered with Thames Valley Policy to advocated for better education on the subject. To develop an impactful, powerful campaign, Thames Valley Police have partnered with TMC to ignite behaviour change, particularly within the younger generation.

Cheshire-based TMC Strategic Communications has announced the acquisition of Calvin Marketing, a specialist PR and social media agency. The acquisition of Calvin will boost the agency’s employee count to over 50. The acquisition will bolster TMC by incorporating Calvin’s expertise in media relations, brand reputation and social media management into its Congleton headquarters. The merger will bring substantial benefits, leveraging the agencies’ combined strengths to deliver innovative communication solutions.