Insights

When marketing a large medical congress, you’re speaking to thousands of healthcare professionals - many of them global experts - who are balancing high-pressure roles, limited time and constant information overload. So how do you cut through, drive registrations and inspire submissions all while staying credible, valuable and concise?

No longer just an output driven function, PR has become the strategic engine behind reputation, narrative and influence. Within a full-service agency like TMC, the PR team’s role is to connect the dots between disciplines – ensuring every message, channel and public touchpoint aligns to a coherent story.

Questions about quality, collaboration, career progression, and what it really means to be a developer in an AI-accelerated world. We spoke to Robin, Head of Digital at TMC to learn more about agentic AI.

North West strategic communications agency TMC is celebrating its 20th anniversary, marking two decades of growth from a home-based start-up to a 45-strong team delivering integrated communications for clients globally.

As strategic communications experts, we spend most of our time exploring why people think, behave and respond the way they do. While no single framework can fully capture human complexity, models such as the Jungian Colour Theory or Myers Briggs testing offer a valuable lens for understanding communication preferences, and how we can tailor our approach to create deeper, more meaningful interactions.

TMC were proud to welcome Gareth Edwards, Emma Myles and the wider team from The Petty Pool Trust to The Space, where they hosted an engaging workshop on inclusive employment for young people with SEND.

The digital world is constantly evolving, whether that's through new tools or programmes, new trends, new features on existing platforms or changes to algorithms - to name a few! We've rounded up some of the key trends and updates that businesses should keep an eye on over the next few months.