Insights

It’s true, we’ve officially entered the Age of Micro-Attention, with short-form content taking over our screens, creating a landscape shaped by platforms like TikTok, Instagram Reels, and YouTube Shorts. With only a matter of milliseconds to engage an audience, attention has become the most coveted asset in marketing.

It’s true, we’ve officially entered the Age of Micro-Attention, with short-form content taking over our screens, creating a landscape shaped by platforms like TikTok, Instagram Reels, and YouTube Shorts. With only a matter of milliseconds to engage an audience, attention has become the most coveted asset in marketing.

We often think the way we behave lasts for just that moment. It doesn’t. Behaviours have a lasting impact beyond the moment. They can make and break business reputation and brands.

We often think the way we behave lasts for just that moment. It doesn’t. Behaviours have a lasting impact beyond the moment. They can make and break business reputation and brands.

At TMC, our Client Services team forge the critical bridge between our clients and the beating heart of the agency. Each day, they are continuously listening, planning, solving, liaising and delivering, to ensure the organisations we partner with are receiving the highest quality output. Throw in crisis management, exceptionally tight deadlines and the emotional intelligence to ensure all manner of stakeholders feel heard and respected, Client Services truly ‘bring calm when there could be chaos’.

As Congleton town centre prepares for the annual Food and Drink Festival on June 8th, TMC Strategic Communications is proud to open its doors to offer members of the public a quiet, safe space throughout the event.  

In an era of over-saturated newsfeeds, algorithm fatigue, and increasingly expensive digital real estate, marketers have found themselves wondering what still works. Well, the answer to that question might be right in your ears.