Campaign Planning

Enabling you to demonstrate Return on Investment.

Allowing you to make the best long-term strategic decisions for your organisation, we ensure that demonstrating ROI is both efficient and effective. As marketing techniques grow and evolve, we understand that there is greater pressure within the healthcare and pharmaceutical communications sector to demonstrate the value of each piece of content created.

“We ensure that any strategic content creation and channels are measured to ensure their effectiveness against your targets.”

Adrian Whitehurst – Account Director, TMC

Develop a Measurement Framework.

Monitoring real time data enables us to make proactive recommendations. Measuring both Key Lead Indicators and Business Impact, we monitor a range of metrics from audience sentiment, through to conversions. Setting aims, objectives and associated metrics from campaign conception, we benchmark for success and provide full and thorough reporting upon campaign completion.

Work beyond the campaign to deliver Business Impact.

Providing a robust report upon campaign completion, we debrief both our account management team and your key stakeholders. This allows us to implement strategic improvements to grow your business with long-term vision, alongside determining successes and challenges indicated throughout the process. Through open and honest communication, we ensure that your key metrics report business value.

Creating long term measurable Key Lead Indicators to build stronger relationships.

With all communications designed to engage your audience, measurement spans more than short term ROI. By monitoring metrics that report emotional interactions, such as sentiment, time on page and call to action completions, we can evaluate the lifetime value of your customer base. Creating a trust with your audience can also be measured by a range of indicators, such as providing ePermissions for content distribution and community based interactions.