Malgosia Nowicka ACIM CMktr.Senior Marketing Manager
Senior Marketing Manager Mal works across digital growth and performance, with experience spanning medical societies, med tech, technology & engineering, e-commerce and hospitality. Mal’s focus is on making digital activity work harder: improving visibility, strengthening customer journeys, and turning insights into measurable results.
With a background in creative advertising, she brings a behavioural lens to performance marketing, ensuring strategy, structure and messaging work together to drive action.
Mal is an Associate of the Chartered Institute of Marketing (ACIM) and a Chartered Marketer. Her status reflects her broad marketing experience and commitment to continued learning, strategic thinking and maintaining current industry knowledge, particularly when working at scale with our international clients.
Mal’s route into marketing began with a degree in illustration, giving her a strong instinct for how ideas are communicated and experienced. Since then, her curiosity has expanded beyond how something looks to why it works: what captures attention, influences decisions and ultimately moves someone to act.
She is happiest untangling a complicated problem, questioning assumptions and finding smarter ways to make marketing work. Particularly interested in the possibilities created by data, technology and AI, Mal is always learning, experimenting and looking for ways to turn new ideas into something genuinely useful.
“If you want the best the world has to offer, offer the world your best.” – Neale Donald Walsch
Skills:
- Digital marketing strategy
- Audience journeys and conversion
- Campaign performance and insight
- Marketing technology and AI
Loves
Dogs, travelling, good food and falling down research rabbit holes.
One Day
Have fewer tabs open. Mentally and literally.
Favourite Food
Picky bits.
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