Brand Evolution & Enhancing Visibility

Following an empowering restructure of the Senior Leadership, the team partnered with TMC to help them elevate their brand identity, showcasing the highly valuable expertise held within their organisation.

With over 15 years partnering with retail giants such as Amazon, QVC and Pets at Home, Breathe Technologies are an industry leader within UK warehouse automation. Following an empowering restructure of the Senior Leadership, the team partnered with TMC to help them elevate their brand identity, showcasing the highly valuable expertise held within their organisation.

The success of any brand depends on a collective and passionate agreement on who the brand is, what it stands for, and how it communicates with the outside world.

As proud members of the Sci-Tech Daresbury site, Breathe Technologies also wanted to reflect the innovation and collaboration that defines their environment and aligns with their vision.

Intralogistex Stats

195+ valuable new leads sourced
11k+ delegates & visitors
350+ logistics brands exhibiting

Define Brand Identity & Profile Audience

TMC began by laying the groundwork for a strong brand strategy. Through a series of collaborative workshops, we explored tonal values, audience personas and key messaging to help define the language and messaging that would underpin all future communications – whether online or offline.

These sessions helped to build a shared understanding of the brand internally, ensuring everyone was aligned and speaking with the same powerful voice.

Refresh & Rebuild

With a strong brand strategy in place, focus was turned towards Breathe Technologies’ digital presence. The website was audited and refreshed with key decision-makers in mind, to ensure it aligned with the new brand direction.

New wireframes, designs, functionality and messaging were integrated, providing new, more streamlined pathways to funnel users from entry to conversion.

In addition, content marketing was put into focus with dynamic film and photography capturing the annual team strategy day. This rich content influenced the website and further social media activity – bringing the audience behind the scenes and showcasing the team’s real expertise.

Targeted Campaigns

Launching Breathe Technologies’ 2025 LinkedIn activity, a tailored campaign focused on ‘Boxing & Bagging Automation Solutions’ was delivered. This campaign formed part of a busy Q1 of activity, which also included promotions on the Board of Directors, celebrations for Breathe Technologies’ milestone anniversaries, and other relevant content themes.

The campaign was designed to fulfil Business Development goals and generate valuable leads, increasing traffic to the new, optimised landing page and setting foundations for new industry relationships.

Booth Design

IntraLogisteX is the UK’s largest warehousing and logistics exhibition, with 350+ exhibitors and 11,000+ visitors. The event has seen significant growth and is a crucial event in the calendar for those within the industry.

TMC supported Breathe Technologies in concepting an impactful booth experience for IntraLogisteX 2025, bringing the new branding to life in front of thousands of potential clients and partners.

The approach encompassed stand design, visuals and messaging designed to fit the brand’s tone of voice and style, a compelling video and sophisticated collateral to draw delegates to the booth.

What next?

Elevate your brand identity, increase visibility and showcase the expertise on your team through strategic branding and targeted content.

You can telephone on +44 (0)1260 295700
or email hello@wearetmc.com.