European Society of Cardiology
Multiplatform Paid Media Campaign
The updated app featured key messages, evidence gaps, and access to resources for four major guideline areas: Atrial Fibrillation, Arterial Hypertension, Chronic Coronary Syndromes, and Peripheral Arterial and Aortic Diseases.
The brief, to raise awareness of the app’s new features, establish it as an indispensable clinical resource, and drive downloads and engagement among healthcare professionals across Europe and beyond.
The Results
15.7m+ Impressions
520k+ Clicks
3.30% CTR
Our Solution
To meet ESC’s objectives, TMC developed and executed a multi-platform paid media campaign across Google Display Ads, LinkedIn, and Meta (Facebook/Instagram).
To effectively reach healthcare professionals most likely to benefit from the ESC Pocket Guidelines App, the campaign employed a highly targeted digital advertising strategy.
This approach utilised demographic, interest-based, and job title targeting to ensure precise audience selection. A mix of creative formats were deployed across platforms, including both static and video assets created by TMC, with animated and non-animated visuals tested to optimise engagement levels.
Platform specific execution further enhanced performance. On Google Display Ads, topic specific targeting was used to align placements with relevant health related content, increasing both relevance and click through rates. On LinkedIn, multiple campaigns, both static and video, were delivered to audiences including cardiologists and medical specialists.
This approach was mirrored across Meta platforms (Facebook and Instagram), with a strong focus on maximising reach and engagement, particularly through video content. All traffic was directed to a dedicated landing page designed with clear calls-to-action to drive app downloads and create a seamless user experience.
The Results
This digital campaign significantly elevated the visibility of the ESC Pocket Guidelines App among its target professional audience, with CTRs well above industry benchmarks and a 34x increase in landing page visits.
What next?
Looking to elevate your digital presence using a multi-platform paid media strategy?
If you are interested in an obligation-free conversation about how we can accelerate your channel strategy, please contact us on: +44 (0)1260 295700 or email hello@wearetmc.com.