ESMO
Perspectives Digital Magazine
The European Society for Medical Oncology (ESMO) is the leading professional organisation for medical oncology, with 20,000 members representing oncology professionals from over 150 countries worldwide.
Our brief was to create an all-encompassing voice, allowing ESMO to bring the brand and corporate values together in one channel, communicating clearly and effectively to both new and current audiences.
This voice had to provide an inclusive experience for members, and encourage and engage valuable non-member prospects to join future ESMO events. All digital content and communication should be expertly written, be factual and add value to the reader.
The Results
78k total global audience
45k relevant audience members reached
64% accessibility rating
Our Solution
As a specialist subject with an extremely niche audience, it was critical that the most appropriate digital platform was used to communicate effectively. Utilising our team of expert medical writers ensured that all content was relevant and engaging to this specific demographic.
By developing a magazine on a digital content platform that included more than 15 key functionalities, we were able to develop a fully responsive solution.
“TMC has one of the best levels of customer service I have ever experienced; from A-Z your project is taken on board and handled with the utmost professionalism. ”
Tanya Kenny – Social Media Project Manager, ESMO
We worked closely on digital content creation with ESMO to develop the name and branding for the digital magazine. This included the overarching look, feel and tone of voice which sat in parallel with the dominant ESMO branding; whilst the magazine title conveyed the society’s voice, the people and the stories behind ESMO.
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