Hydraulics Online
Website Redevelopment
As the industry’s only UK Export Champion, Hydraulics Online is a recognised authority in engineering, serving 130+ countries since 2004.
Its team are known for their award-winning service, problem-solving and difficult-to-source hydraulic systems and solutions.
The Challenge
As digital best practice and user behaviours had evolved, Hydraulics Online’s legacy website had become increasingly difficult and inefficient to maintain.
To more faithfully represent the scale, quality and reputation of the brand, a modern, flexible platform was needed. A platform that retained the substantial product library and wealth of industry-leading technical information, while incorporating future-proof functionality that empowered the internal team to continue to nurture the content.
Our Approach
TMC rebuilt the website around a custom theme, separating the existing product library and content from the presentation layer. This allowed the valuable information to be retained while removing the technical constraints.
Built a collaborative partnership from the outset, taking time to understand Hydraulics Online’s business, specialist audiences, international ambitions and the practical limitations of its existing digital estate.
Turned that understanding into a clear digital and creative direction, evolving the brand online while ensuring the new experience reflected the technical credibility and specialist expertise Hydraulics Online is known for.
Worked side-by-side throughout the project, using regular face-to-face working sessions to resolve challenges quickly, make decisions together and maintain momentum from discovery through to launch.
Took on the complexity behind the scenes, interrogating, restructuring and redeveloping a substantial body of existing product and technical information to create a website that was easier to navigate, manage and use.
Balanced creative ambition with technical precision, ensuring the redevelopment accommodated detailed product requirements, relevant industry specifications and ISO guidance rather than forcing complex information into a conventional website structure.
Put the new site through rigorous pre-launch evaluation and refinement, reviewing the experience from both a user and technical perspective and resolving issues before going live.
From right to left: Helen Tonks MBE, Founder and Director of Hydraulics Online Ltd, alongside Dan and Robin from TMC’s digital team, sharing the successful website redevelopment with the wider TMC team.
The Result
The new website provides Hydraulics Online with a faster, more flexible and easier-to-manage digital platform. It gives the internal team greater freedom to make straightforward updates themselves, reducing reliance on development support for routine changes.
The new experience also makes it easier for customers to understand Hydraulics Online’s expertise, explore its product information and get in touch about a technical requirement.
Key Features
- A Technical Knowledge Hub
- An Improved Contact Journey & Map
- A Tailored US/International Homepage Experience
Hydraulics Online was an early adopter of a global, digitally enabled model in a traditionally locally focused engineering sector. The new website better reflects how the business operates today and provides a stronger foundation for future development.
TMC continues to support Hydraulics Online through its ongoing relationship with the business.
Get in Touch
If your website is holding your business back, we can help you create a faster, more flexible digital platform built around your business’s goals, helping you bridge the gap between where you are and where you want to be.
Reach out to hello@wearetmc.com or read more about our website development services.
“Within three months of launch this year, visitor traffic had trebled. Enquiries have doubled and the quality of them has improved. We have more tools than ever to create and drive content, SEO, and GEO performance. But more than the numbers, I am genuinely excited to see where this takes the brand. We have built something with real foundations, and I have every confidence that the best of Hydraulics Online is still ahead of us.”
Helen Tonks MBE, Hydraulics Online – Co-Founder & Director, Hydraulics Online
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