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MedTech Europe
Audience Generation
Attracting new target audiences to attend Europe’s leading Medical Technology Event through email and social media campaigns.
The MedTech Forum is one of the largest health and medical technology industry conferences in Europe. Since 2007, The MedTech Forum has been a key event for industry leaders, innovators and investors to discuss the future opportunities within the medical technology sector.
Our brief was to attract new, targeted audiences to The MedTech Forum event, alongside increasing their database of prospects for future communication purposes. A key aspect of this was to create awareness and visibility of the event online, by reinforcing The MedTech Forum as Europe’s leading medical technology event.
In addition, TMC were tasked with developing a digital communications strategy that nurtured links with Key Opinion Leaders in the medical device and technology sector.
The Results
+733 new LinkedIn followers
16.7% e-blast open rate followers with CTR of 14.68%
+720 attendees to The MedTech Forum event
Our Solution
The first phase in developing the digital communications plan was identifying the audiences that would benefit most from the event. Evaluating speakers, sessions and keynotes from the programme, we established three key groups.
These three audiences were: Start-ups and SMEs, Medical Technology Professionals and Investors. Defining these audiences structured the activity through specific messaging on dedicated landing pages and tailored content across each channel.
Bespoke landing pages were used for both acquisition and retention of relevant users, communicating key benefits to increase attendee numbers, alongside collecting data to build future visibility of the annual event through targeted emails and social media campaigns.
“The online campaign to market The MedTech Forum looked very professional.”
Tanja Valentin – Director External Affairs, MedTech Europe
Throughout the campaign our teams utilised Social Media channels and email blasts in a phased approach. Splitting the timeline out from ‘Early Bird’ Ticket Sales through to ‘Last Chance’ registry, we were able to further define messaging and add direct call to actions to specific content.
Working as an extension of The MedTech Forum team allowed us to proactively generate more leads through creation of design assets and messaging as the programme evolved throughout the communications campaign.
What next?
Ready to generate leads for your next event?
If you are interested in an obligation-free chat about how we can collaborate, please contact us on:
You can telephone on +44 (0)1260 295700
or email hello@wearetmc.com.
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