Siemens
Strategic Conference Support
Siemens Global Business Services (GBS) support businesses in achieving their commercial goals by providing access to the latest technology and expertise, aiming to provide a more sustainable and digital future. With the skill to optimise processes and functions across all areas of operation, Siemens GBS collaborates closely with their clients to make real impact.
As part of Siemens Transform 2024 (their leading technology and transformation conference), it was essential to have a strong Siemens GBS presence at the event, showcasing the opportunity available to new businesses for strategic support. To create a more alluring ‘display’, TMC collaborated with Siemens GBS to concept how to bring their booth to life through video, animation and interactive, gamified exhibits.
The Stats
4k Industry leaders, tech experts and policymakers
50+ Keynote speakers
500+ Siemens experts offering support
Our Solution
With a highly defined style guide for videos, illustrations, and animations, initial storyboards were created. Engaging videos would focus on a particular offering of Siemens GBS, breaking it down into an attractive format and removing any barriers to conversation (and prospective leads) between delegates and team members.
Supporting animations were created combining text, visuals, and photography, to seamlessly integrate into speaker opportunities for the GBS team and enhance their presentations. This would visually demonstrate the benefits that their products could offer to a business, particularly their AI-powered bionic agent, which aims to streamline the organisation of inquiries received by a business.
Interactive Elements
Understanding the key to event engagement is to create more ‘hands on’ exhibits, TMC designed an interactive game designed to facilitate understanding of the bionic agent. Using two physical systems, participants could race to arrange balls into lines of the same colour, providing an idea of how the technology worked. The innovative yet simple game element would attract attendees and also give an overview of the technology.
Following thorough user testing, the cohesive assets were launched at Siemens Transform 2024 to 4,000 industry leaders, tech experts and policymakers – making a notable positive difference to the stand, and the team’s experience in developing new business relationships.
What next?
Elevate your brand identity, increase visibility and showcase the expertise on your team through strategic branding and targeted content.
If you are ready for an obligation-free conversation about how we can elevate your experiential marketing, please contact us on: +44 (0)1260 295700 or email hello@wearetmc.com.