Violence Against Women and Girls Campaign

Our Message 

It Does Matter!

Standing Together Against Violence Against Women and Girls (VAWG) and Non-Contact Sexual Offences.

Speak Up

Reporting non-contact sexual offences is using your voice and  actions to drive change and create a safer environment for everyone.

Stand Together 

United, we can shift the culture and challenge non-contact sexual offences where safe to do so and create a community where we stand up to these behaviours.

Stay Safe

Stay informed and take a proactive approach to recognising and addressing potential risks. By acting as empowered active bystanders, we strengthen our collective ability to look out for one another. Together, we create a powerful stance against violence against women and girls (VAWG), fostering a safer and more supportive community for everyone.

Approach

Authentic Narratives

Choosing to focus on real-life stories, using genuine experiences to make the campaign relatable and impactful, this approach helped ensure that the message resonated deeply with the audience by highlighting the reality of these often-overlooked offences.

Educational Examples

To raise awareness and educate the target audience, specific examples of non-contact sexual offences were implemented, making the subject matter more tangible. These real-world instances helped contextualise the issue and informed the audience on how to recognise and address it.

Evocative Imagery

Visuals played a crucial role in driving the emotional tone of the campaign. The design employed darker, more dramatic imagery to emphasise the seriousness of the offences and provoke an emotional response from viewers. The imagery complemented the narrative, strengthening the overall message.

Concise Messaging

Simplicity and clarity played a key part in the campaign’s messaging. Distilling the most important points into memorable triplicates, ensuring they were impactful and easy for the audience to recall. This technique helped amplify the call to action and made the campaign’s message stick.

Deliverables

To maximise reach and engagement, the campaign included a variety of deliverables across multiple platforms:

Website: A dedicated campaign page hosted educational resources, personal stories, and guidelines on how to report non-contact sexual offences.

Downloadable Posters: Visually powerful posters were distributed in key public spaces, featuring the campaign’s central messages and evocative imagery to capture attention.

Social Media: A series of social media posts were developed to target a broader audience, with shareable content that encouraged dialogue and awareness online.

Press Releases: Media outlets were provided with press releases to ensure wide coverage of the campaign’s key messages and objectives, generating additional awareness through trusted channels.

Outcome

The campaign successfully raised public awareness, fostering a stronger understanding of non-contact sexual offences. The strategic combination of authentic stories, educational examples, and emotionally charged visuals resulted in increased engagement and discussions around this critical issue.