Halozyme
Brand Evolution & Website Redesign
Part of the wider Halozyme group (a US-based pharmaceutical company), XYOSTED is an innovative brand offering TRT, both direct to patient and via HCP.
TRT is used to treat adult males who have low or no testosterone due to certain medical conditions, and whilst there are other ways to administer TRT, XYOSTED is the first and only weekly auto injector method; a more palatable method than what is currently available in the market.
To capitalise on this patient benefit and establish the brand as a market-disruptor, XYOSTED chose to partner with TMC to explore and elevate their digital platform.
Discover the live site by visiting https://www.xyosted.com/
3D Product Visualisation, developed by TMC’s in-house 3D Design Team.
The Challenge
The brief highlighted a need for creatives skilled in UX/UI design in order to bring their existing digital platform to life, to achieve a more contemporary look and feel favoured by the target demographic. Working with other stakeholders across search and digital, TMC was challenged to develop a user experience that would increase patient conversion (measured by both online and offline data capture).
As a highly regulated pharmaceutical product, the design had to adhere to strict guidelines, while setting a new standard for digital experiences in the TRT market and reaffirming XYOSTED as a trusted supplier.
Having partnered with XYOSTED on a brand refresh project earlier in the year, TMC’s core objective was to unify branding across platforms to enhance engagement and responsiveness of the user.
Our Solution
Our first step was to undertake a competitor immersion task, understanding the current landscape to gain business advantage, generate brand value and create positive impact to ensure all organisational and commercial objectives were supported.
Alongside this, a comprehensive technical and analytics audit was completed to give the team a clear picture of how the current website was performing to ensure XYOSTED would disrupt the marketplace – not only with their innovative application mechanism, but by the way they spoke to their audience.
Rebuilding the sitemap and developing landing page narratives from the beginning was a critical step to ensure each page had purpose, meaning and clearly drove the user to the next step of the funnel.
Taking a mobile-first approach to design, knowing the core patient audience would likely undertake their research on this device, also ensured key messages were prioritised and any interactions were plotted out for the eventual build.
To ensure longevity and ease-of-use, the website was developed using a component library to support flexible builds, with a suite of wireframes, high-fidelity layouts, and prototypes. This ensured a seamless custom-build, providing opportunity for ease of development further down the line.
Working closely with the multi-agency partner network, TMC navigated the MLR process to ensure complete compliance, which balanced the needs of tracking, search performance and industry regulations.
Initial design concepts, based on our earlier brand development and 3D product visualisation projects.
Results & Next Steps
Working in collaboration with XYOSTED key stakeholders, and other partners, the team were proud to be a part of the launch of the new digital platform which has already had a significant influence on the brand’s digital marketing success.
Discover the live site by visiting https://www.xyosted.com/
With over 20 years’ experience working in collaboration with Healthcare organisations across the world, TMC has a proven track record of being a trusted pair of hands.
To discover how we could support your next branding, digital or communications project, get in touch by e-mailing hello@wearetmc.com.
Would you like to explore more? You may be interested in the following…