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The recent COP28 climate conference marked a ground-breaking acknowledgement of the profound connection between climate change and human health. For the first time in its history, the conference dedicated an entire day to the topic of “Health and Climate Action”. This momentous decision illustrates the growing recognition that addressing climate change is not just an environmental imperative, but also a fundamental human health issue.

The Significance of COP28 for ESG and Healthcare Communications

The conference, held between November 30 to December 12, 2023, brought together representatives from over 190 countries to discuss strategies for mitigating climate change and adapting to its impacts. For strategic communications agencies such as TMC who specialise in communicating ESG and corporate sustainability initiatives, and strategies within in the technology and healthcare industry, COP28’s focus on health holds real significance.

ESG Goals and Healthcare Marketing

Why Health Is at the Heart of ESG and Healthcare Communications

COP28’s spotlight on health serves as a powerful reminder that ESG is not just a investment box-ticking exercise, but a legitimate call to arms. It demands that businesses and organisations go beyond environmental sustainability and actively contribute to social well-being and often public health. The health impacts of climate change are far-reaching and potentially devastating, and addressing these impacts is crucial for protecting the health of our communities and our planet.

“We are in the business of making people healthy – without a healthy planet, it’s a bit of a moot point.” – Pam Cheng, EVP Global Operations & IT and Chief Sustainability Officer, AstraZeneca

Recognising that responsibility towards public health extends beyond individual treatments, but encompasses the broader environmental factors that influence health, is a huge step towards change.

“The climate crisis is a health crisis” – Katrine DiBona, Corporate Vice President, Global Public Affairs & Sustainability, Novo Nordisk

Both AstraZeneca and Novo Nordisk spoke at COP28 about how they are focussing on reducing their carbon emissions, promoting sustainable practices within their operations, and educating and empowering their employees about the health climate action.

TMC Strategic Communications

COP28: A New Era for Healthcare Communications

COP28’s focus on health has provided a clear mandate for healthcare companies to expand their scope and embrace a more holistic approach. By integrating climate change education and advocacy into communications, we can play a crucial role in promoting healthier communities and fostering a sense of global responsibility.

By empowering clients, businesses, and customers with knowledge about the health-climate connection, we can encourage them to make informed choices about their lifestyles and support sustainable practices.

Differentiating Through ESG and Sustainable Healthcare Communications

Healthcare organisations that embrace sustainable practices and communicate their commitment to climate action can gain a competitive edge. This aligns with the growing consumer demand for brands that demonstrate social responsibility and environmental consciousness.

Read more about how our clients effectively communicated their ESG commitments:

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