Lucy Croft CACIM.Senior Marketing Manager
Lucy is a Chartered Marketer and Senior Marketing Manager with more than seven years’ experience delivering strategic and integrated marketing across B2B, healthcare and professional services.
Working across the full marketing mix, Lucy develops strategies that connect commercial objectives with measurable outcomes.
Her expertise spans campaign planning, paid media, content strategy, marketing audits, digital optimisation and integrated communications, helping organisations strengthen their marketing performance and achieve long-term growth.
Alongside leading client campaigns, Lucy works closely with internal teams to shape marketing strategy, identify new opportunities and ensure activity is aligned with wider business goals.
She combines analytical thinking with creativity to develop campaigns that are insight-led, practical and focused on delivering results.
Skills:
• Marketing strategy
• Paid media (Google Ads & LinkedIn Ads)
• Campaign planning and management
• Strategic marketing audits
• Content strategy and copywriting
• SEO & GEO optimisation
• Email marketing
• Marketing analytics and reporting
• Social media strategy
• Integrated communications
“Change the way you see things and the things you see will change.” – Wayne Dyer
Loves
Live music and festivals, traveling, sport, socialising with friends and family
One day
Travel the world
Career Highlight
Winning at the Prolific North Awards for the ItDoesMatter! Campaign. & Becoming a Chartered Marketeer.
Because you viewed Lucy,
you may wish to meet some more of the team…
