Our Solution
Following a comprehensive audit of Isotech’s digital platforms and collaborative workshops to understand their commercial objectives, our in-house marketing team were able to gain a clearer picture of their organic marketing strategy and distinct areas of opportunity.
Recognising that it can take up to 3-6 months to see impact after implementing on-page and technical SEO changes, a detailed 3-month plan was created focused on increasing digital health, navigation and strength of content.
Link building is a fundamental aspect of most, successful organic SEO strategies. If a brand has a rich set of inbound and outbound links it offers credibility for claims made and showcases their rich network. Google places authority on a websites holistic link profile, so a natural starting point focussed on auditing Isotech’s outbound and backlinks. Reviewing each of the websites linking to and linking from their own, best practice changes were made including disavowing any risk-bearing external links. It is imperative that a website has a link profile that both adds credibility to their services, but also has a positive impact on user experience.
The usability of a website can have a huge impact on its organic performance. Being perceived as easy to crawl, is one of the determining factors in search ranking on many search engines. Keeping this in mind, TMC utilised GA4 to map the most common pathways users were taking on Isotech’s website. This data provided valuable insight that supported recommendations for changes to navigation bars and the inclusion/removal of calls to action within cornerstone landing pages. Any changes made were designed to benefit user experience and help to guide a user through each stage of the conversion funnel in a logical and easy manner.
