Cheshire West and Chester Council
UKSPF End of Campaign Video
As part of the Government’s Levelling Up Agenda, Cheshire West and Cheshire Council (CWAC) were allocated £12.6 million to further support UK communities in the areas of Community and Place, Supporting Business, and People and Skills. As their initial campaign was concluded, the CWAC were keen to reflect on the impact of this grant, particularly highlighting the ‘Business Support’ area.
As part of the end of campaign celebration and to evidence efforts, a video was required to showcase the range of businesses and lives which have been positively impacted by the effects of the grant. Supporting authorities and council members could then come together during the occasion and understand the need to drive these initiatives forward.
Having supported the Cheshire West and Chester Council on a range of previous projects, TMC were pleased to support the creation of the end-of-campaign video, as well as broader event management.
Our Solution
To ensure that the end product was relatable and emotionally engaging, a storyboard was created to blend a variety of impactful shots with motion graphics and title cards.
After finalising the storyboard, our video team travelled to SMEs across the region to capture their testimonials and gain insight into their products or services. Numerous businesses across the Cheshire West and Chester area were spotlighted, capturing footage of their facilities in use.
Each campaign video was art directed, whilst encouraging the individuals to share their input on the specific benefits of the funding. With this completed, the footage was developed into a comprehensive case study video presentation, detailing the highlights of the past year.
Celebration Event
The final event was planned in collaboration with the Cheshire West and Chester Council and was held in May 2024 in Tarporley with the participation of 100 businesses. Throughout the day, key statistics were highlighted to reinforce the broader support and approval of the grant, as
TMC provide an end-to-end approach to video projects, creating comprehensive storyboards to ensure a smooth production and delivery process.
What next?
Keen to showcase your impact?
If you are interested in an obligation-free conversation about how we can create compelling film, please contact us on: +44 (0)1260 295700 or email hello@wearetmc.com.
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