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PCR

Virtual Studio

Enveloping remote video recordings in an engaging framework to bring annual courses to new global audiences in the field of Interventional Cardiovascular Medicine.

PCR provides an online educational platform, connecting a community of physicians, allied healthcare partners and industry professionals across the globe.

The organisation has established itself as the authority on Interventional Cardiology, providing robust content to advance the discipline for Professionals and Patients alike. By becoming a member of PCR, those looking to learn, have access to 10 international ‘courses’ taking place throughout the year and a wealth of online materials, publications and assets.

As with many member organisations, navigating an increasingly digital world presents a set of unique challenges. Their rich history means current members could potentially consist of three generations, resulting in widely divergent levels of digital literacy and expectations. In addition, the growing demand to meet ESG goals coupled with increased environmental consciousness of the delegates is resulting in lower in-person attendee numbers at events and courses.

The Results

11k + In-person and online attendees
30k + Video Views on YouTube
7 Years working relationship with PCR

Using online educational platform for EuroPCR - Mobile Phone view

Reaching global audiences

The initial client brief centred on the remote recording and post-production of interviews, with specialists from across the globe. In addition to the traditional recordings, a new dynamic framework was suggested, to bring the assets to life.

Key Considerations

Engage and inspire in-person and digital attendees
Attract a new audience from all corners of the world, to share their most recent research
Develop evergreen digital resource that better houses remote video recordings

Our Solution

Facilitating PCR’s hi-resolution, video call recordings of physicians since 2017, TMC has had a unique opportunity to observe the changing nature of the annual courses and the way that healthcare professionals share and use information.

Understanding that the existing videos needed to be evolved to create a more engaging user experience, TMC took the idea of ‘knowledge sharing’ and ‘reporting the latest changes in Interventional Cardiology’ and explored the creation of a virtual television studio. Within this studio, PCR could host live recordings of multiple specialist speakers engaging in round table discussions, without the limitations of international travel.

Creating the first iteration of a virtual studio required inspiration from a physical location. EuroPCR 2022 was held in Paris in May 2022, so to ensure the digital representation mirrored the in-person Course, the environment was modelled on the cityscape, using popular landmarks within the background. The modular build of the virtual environment allows for different landscapes to be swapped in, giving the asset longevity and allowing for further use at different courses.

The varying media walls within the virtual studio allow for different discussion types, accommodating slides where needed and giving viewers the illusion of the speakers ‘facing’ each other. With the speakers often located in different continents, the ability to bring them together through an online educational platform demonstrates PCR’s ongoing mission of sharing knowledge.

3D visual of studio set-up, showing news screens model

Gradient purple background image for EurpPCR online educational platform

“This looks great. Love it, thank you and all the team for helping us create a studio experience worthy of EuroPCR 2022.”

Brianan Stanley – PCR Industry Partnerships Coordinator, Euro PCR

Where next?

Discover a range of alternative solutions, used to help clients meet their commercial goals…

Data Visualisation

Embracing a data-led strategy, is fundamental to those looking for long-term commercial success.

TMC collaborate with organisations across the world, reimagining said data into transparent, engaging, and inspiring visual content through data visualisation techniques.

In its most basic form, Data Visualisation translates archives of varying data into a visual context.

Virtual Environments

In today’s world, it is more important than ever for an organisation to act responsibly.

Open your doors to a global audience, drive social equality and reduce emissions and costs – all by harnessing the power of virtual environments.

Bringing your brand to life, a virtual representation of your physical (or aspirational) surroundings can engage, inform and educate your audience on a new level.

CSR and Social Impact Strategy

For organisations with a need to raise profile and awareness of their values and business amongst local communities, we can help you devise, develop and drive schools and community strategy.

Through stimulating and fun schools-based challenges, we connect you directly with your community.

Discover more about how you can bring, your industry expertise, knowledge and employees together with young people through an inspirational STE(A)M-based schools challenge.

PCR tilbyder en onlineuddannelsesplatform til læger, samarbejdspartnere og branchefagfolk inden for sundhedspleje over hele verden.

Organisationen er førende inden for invasiv kardiologi og leverer vigtigt indhold om emnet til både behandlere og patienter. Medlemmer af PCR får adgang til ti internationale årlige kurser og et bredt udvalg af onlinematerialer, -publikationer og -ressourcer.

Som for mange medlemsorganisationer byder navigation i en stadig mere digital verden på forskellige udfordringer. Organisationen går mange år tilbage, og de nuværende medlemmer kan derfor potentielt spænde over tre generationer med vidt forskellige digitale færdigheder og forventninger.

Et stigende ønske om at opfylde ESG-mål kombineret med større miljøbevidsthed blandt de delegerede betyder samtidig lavere personlig deltagelse i forbindelse med fysiske arrangementer og kurser.

Resultaterne

11.000+ fysiske og online deltagere
30.000+ videovisninger på YouTube
7 års samarbejde med PCR

Mockup på smartphone af PCRs Youtube kanal.

Tiltrækning af globale målgrupper

Den oprindelige opgave bestod i fjernoptagelse og efterbearbejdning af interviews med specialister fra hele verden. Ud over traditionelle optagelser var målet også at bruge en ny dynamisk ramme, som kunne gøre ressourcerne mere levende.

Centrale overvejelser

Engagere og inspirere fysiske og digitale deltagere
Tiltrække en ny målgruppe fra alle dele af verden med henblik på deling af den nyeste forskning
Udvikle en bæredygtig digital ressource til deling af videooptagelser

Vores løsning

TMC har som leverandør af PCR’s hi-res-løsning til videooptagelser siden 2017 haft en enestående mulighed for at observere de årlige konferencers skiftende karakter og ændringer i sundhedspersonalets tilgang til at dele og bruge information.

Der var et behov for at udvikle de eksisterende videoer og skabe en mere engagerende brugeroplevelse. Med baggrund i ”vidensdeling” og ”rapportering af den nyeste forskning inden for invasiv kardiologi” tog vi et skridt videre og udforskede muligheden for at oprette et virtuelt tv-studie. PCR kunne bruge studiet til at afholde liveoptagelser af rundbordsdiskussioner med specialister uden at være begrænset af behovet for internationale rejser.

Skabelsen af det første virtuelle studie krævede inspiration fra et fysisk sted. EuroPCR 2022 blev afholdt i Paris i maj 2022, så for at sikre at den digitale gengivelse afspejlede det fysiske kursus, blev universet udformet som et bybillede med flere af Paris’ populære vartegn i baggrunden. Det modulopbyggede virtuelle univers gør det muligt at udskifte landskabet løbende og dermed skabe en holdbar ressource, som kan tilpasses til fremtidige kurser.

Det virtuelles studies diverse medievægge muliggør forskellige diskussionstyper og anvendelse af slides efter behov, så publikum får oplevelsen af at overvære en fysisk diskussion mellem deltagere, der sidder over for hinanden. En uddannelsesplatform, som forener foredragsholdere på tværs af kontinenter, understreger PCR’s løbende mission om at vidensdele.

“This looks great. Love it, thank you and all the team for helping us create a studio experience worthy of EuroPCR 2022.”

Brianan Stanley – PCR Industry Partnerships Coordinator, Euro PCR

Hvad nu?

Kan duplikering af jeres fysiske rum til en virtuel version fjerne økonomiske, sociale og geografiske barrierer for jeres organisation?

Hvis du er interesseret i en uforpligtende samtale, bedes du kontakte os på:

Telefon +45 89 87 52 94
eller e-mail hello@wearetmc.com.

Få mere at vide om, hvordan vi udvikler virtuelle miljøer her.